The Added Value Scan can be used as an instrument to make area development sustainable. In order to successfully identify stakeholders, an initiator must first be present. After all, if a primary party fails to take initiative, it remains unclear which other parties might benefit from participation.
Who these parties are will be determined by examining the interest of the initiator, the goal that he or she is pursuing in service of this interest and the means that the initiator intends to implement to reach said goal (0). Potential stakeholders can be recognised by their desire to put the same means to use, in order to achieve their own goals and the interests behind the goals (1). Engaging them in an initial discussion may serve to confirm whether they are indeed eager to participate in the initiative (2). If signs are positive, they can develop a business case together, in which they combine their goals and share the same means (3). To what extent the business case is beneficial to all parties must be demonstrated through a comparison. This is the comparison of the costs and revenue of each individual party in a potential joint venture with the costs and revenue that each party would achieve if they were to act independently (4). If the results of the comparison are favourable for the joint venture, the parties can then reach agreement on how best to proceed together. At that point the initiator and stakeholders involved all become shareholders in the new joint venture (5).
Step 4 is crucial: the comparison of the costs and revenue of each individual party in a potential joint venture with the costs and revenue that each party would achieve if they were to act independently. If the benefits of the joint venture exceed the costs and revenues of each individual party, then shareholders have reason to enter the joint venture (5) because of its added value.